BATTLE CREEK, MI (WNWN/WTVB) – Kellogg Company has announced they are making a $150,000 investment in Battle Creek Unlimited’s (BCU) Talent Retention, Attraction and Inclusion Incentive program which is otherwise known as TRAIN.
The program helps Battle Creek employers encourage new or existing employees to move to the Cereal City.
BCU’s initiative provides a path to home ownership, providing up to $12,000 per eligible employee toward down payments on a home, rent and moving expenses.
Kellogg’s investment in the program includes $50,000 to help seed BCU’s matching fund, as well as up to $100,000 in 2021 for Kellogg-specific incentive matches.
Kellogg Chairman and CEO Steve Cahillane says “Kellogg is committed to the Battle Creek community. W.K. Kellogg founded our company here more than a century ago and although we are a global business with operations around the world, the global headquarters of our organization remains here in our hometown, with a significant amount of employees and assets. That isn’t changing.”
TRAIN is a partnership between BCU and participating Battle Creek employers which matches incentive contributions to those who are willing to move to Battle Creek for their job. A special award tier also exists for entrepreneurs, freelance workers and existing employees. The program will commit at least 40 percent of awards to underrepresented demographics.
Applicants may qualify for awards by moving to and renting or purchasing a home within the corporate limits of the City of Battle Creek.
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