Consumers increasingly want to know more about the food they’re buying – who produced it, what practices were used and exactly where it was produced.
To that end, independent third party verification is increasing. One of the companies providing that service is ‘Where Food Comes From’ headquartered in Colorado.
If the product bills itself as ‘hormone free,’ ‘natural’ or ‘cage free’ the company will attempt to verify it through trace back to its origins on the farm or ranch. Methods used involve in-person, ground-level auditing and technology such as I-D tags.
As well as surveying packaging claims, the company website offers specific details about what they found and provides packaging verification if its announced claims are met.
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