LANSING, MI (WKZO AM/FM) — A new campaign meant to spread a message of strength and unity has been launched statewide by Pure Michigan in the form of “Two Peninsulas, One Pure Michigan.”
The #ONEPureMichigan initiative is intended to serve as a reminder to residents of the value of unity, connectedness and hope in the face of the COVID-19 pandemic.
“As we continue to make every effort to flatten the curve in the face of the COVID-19 virus, we want to remind people that no one is in this alone – we are all one Pure Michigan,” vice president of Travel Michigan Dave Lorenz said. “The Pure Michigan campaign has served as a unifying force during other hard times, and through our Two Peninsulas, One Pure Michigan message, we hope to instill the value of staying united at a time when it is needed most.”
In a released statement, officials added that there are now several new activities for Michigan citizens to do at home, including the following:
- The michigan.org website now offers a downloadable worksheet with Michigan history facts for parents to print and use as a resource while homeschooling their kids.
- Digital postcard templates for people to add their own photos from home and share on social media are now available.
- Videos that connect our favorite outdoor activities that have now become indoor activities will play on Pure Michigan’s social media channels as well as on select TV stations, which have offered free airings.
- The Pure Michigan social channels will also encourage residents to showcase their Michigan pride on social media with Facebook profile overlays and Instagram stickers.
There are also online options available to help Michigan citizens explore virtually, including famous landmarks and museum tours among others.
Campaign participants can purchase a “Two Peninsulas, One Pure Michigan” t-shirt. With each purchase, $5 will go to the Michigan Hospitality Industry Employee Relief Fund. T-shirts are available on https://themittenstate.com/.
People are also encouraged to share photos of themselves in their t-shirt on social media using the hashtag #OnePureMichigan.
The latest information about the COVID-19 pandemic is available at Michigan.gov/Coronavirus and CDC.gov/Coronavirus.
