KALAMAZOO, MI (WKZO AM/FM) – Around 1,000 food industry professionals will be in downtown Kalamaz00 next week for the Western Michigan University Food Marketing Conference.
Organizers say the event Tuesday and Wednesday, March 26-27, will include speakers and sessions focusing on innovation, technology, consumer trends, emerging talent, strategic leadership, and more.
The event at the Radisson Plaza Hotel at Kalamazoo Center will feature CEOs, presidents and directors of business from all areas of the food industry, as well as an update about WMU’s food marketing program.
2024 conference highlights include:
A pre-event reception sponsored by Mark Anthony Brands and Constellation Brands.
An opening night reception sponsored by E. & J. Gallo Winery and Founders Brewing, featuring a signature beer made exclusively for The FMC.
A speaker lineup boasting Victor Antonio, globally-renowned sales expert, and top executives from Amazon, Circana, Kimberly-Clark, Kellanova, Kroger, Meijer, NielsenIQ, SpartanNash and many more.
A Taste of West Michigan, a returning event that offers tastes and plates from Can-Do Kalamazoo, Kalsec and local chefs.
An in-person, as well as virtual hybrid option, to bring the conference to the global food industry.
Annually, the conference raises more than $100,000 for student scholarships and experiential learning.
The conference also includes a food marketing program update, which details the alignment of the academic program with employer needs as well as innovations in teaching and learning. Conference attendees represent many employers who hire WMU students on a regular basis.
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