KALAMAZOO, MI (WKZO AM/FM) — The Kalamazoo Growlers have released a new alternative logo highlighting the rich history of craft beer in Kalamazoo and the first homage to the secondary meaning of the team’s original name.
The new alternative logo is a fierce, brown jug with a handlebar mustache with a bat in hand, and ready for battle.
Growlers officials describe a “growler” as a glass or ceramic jug used to transport draft liquids frequently sold at craft breweries, microbreweries, and brewpubs.
According to the 2019 data by C+R Data, Kalamazoo has the 5th-most breweries per 50,000 people with 10. The most popular brewery is perhaps the most well-known brewery in the state, Bell’s Brewery. Bell’s has been a founding partner with the team since the inception in 2014.
They say the growlers are a staple in breweries because of their ability to hold carbonation indefinitely, and for upwards of a week when first opened.
The team made the announcement at Bells’ Brewery’s Eccentric Cafe this week and plans to dawn the new logo with new uniforms at opening weekend June 3 and 4 as they host the Rockford Rivets.
Anyone purchasing a ticket to these games or a merchandise item will automatically be entered into winning a Bell’s Brewery/Growlers prize pack.
To join the priority list for tickets, log onto https://northwoodsleague.com/kalamazoo-growlers/2022-single-game-tickets-2/
To purchase merchandise, log onto https://kalamazoogrowlers.square.site/
The team’s main logo pays homage to the native Michigan black bear that can be heard “growling” in the woods of Upper Michigan.
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