Features like home delivery and outdoor dining may help keep customers returning to steakhouses even as diners worry about the threat posed by the Delta variant.
Beef prices are moving higher and high-end eating establishments featuring steak watched business peak last month before falling slightly at the beginning of August. Still data shows the price of beef is 40% over where it was a year ago and a marketing consultant recently told Reuters, “We didn’t get the lift we had expected before the magnitude of Delta came through.”
Steakhouses are just one part of the industry hoping that booster shots beginning next month will help the situation.
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