BATTLE CREEK, MI (WNWN/WTVB) – For the second straight year, the 2021 National Cereal Festival in Battle Creek has been cancelled by event organizers because of the ongoing COVID-19 pandemic.
It’s hoped the event will return in June of 2022.
With this year’s event called off, the Kellogg Company and Post Brand have agreed to donate products that were going to be distributed at the National Cereal Festival to the South Michigan Food Bank. Cereal will be available for pick up at the South Michigan Food Bank Pantries.
Log onto smfoodbank.org for dates and times.
Organizers felt the safety and health of the Battle Creek community, out of town guests, staff, volunteers, vendors, and entertainers remains a priority for the festival.
They stressed the importance of adhering to federal, state and local health guidelines and also acknowledged that with the current capacity limits for outdoor events, there was no way for the event to safely accommodate the 7,500 patrons that normally attend.
Kellogg Arena General Manager Ben Randels said, “At this time last year we were hopeful that we could hold the Cereal Festival again in 2021. It just isn’t possible in the current environment but we are already planning for a return to our cereal heritage with an outstanding event in 2022.”
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