MARSHALL, MI ( WTVB) – Hans Schuler, the third-generation leader of the landmark Schuler’s Restaurant & Pub in Marshall, passed away on Tuesday, at the age of 88.
Growing up in the family business established by his grandfather in 1909, Schuler officially joined the ranks in 1959 and eventually served as chairman and president for decades. He was instrumental in expanding the brand’s reach, notably refining and commercializing the famous Schuler’s Bar Scheeze, which became a staple in retail markets across the country.
Beyond his culinary contributions, Schuler was a respected civic leader, earning titles such as “Restaurateur of the Year” and the Governor’s Ambassador of Tourism Award for his commitment to the Marshall community. Though he sold the restaurant to longtime colleague Sue Damron in 2019 to ensure its long-term future, he remained a beloved figure at the historic establishment until his passing.
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