KALAMAZOO, MI (WKZO AM/FM) — A new study out ranks the state of Michigan as one of the least travel-obsessed states in America.
The study, conducted by vacation experts Family Destination Guide put the state of Washington in first place as the least travel-obsessed state in the country, with Utah coming in Second, followed by California in third place.
The study itself analyzed Google Trends data of the last 12 months for search terms frequently used by travel enthusiasts and often associated with traveling. These search terms were then combined to give each state a total travel score to discover America’s most and least travel-obsessed states.
The study revealed that Washington is the least travel-obsessed state in the country, with the lowest total travel score of 392. The state has the lowest search levels for the phrase ‘cheap hotels’ in the country and the fourth-lowest number of searches for both the key terms ‘vacation packages’ and ‘family vacation.’
Utah features next in the ranking as the second least travel-obsessed state in the country. Utah has low search volumes for travel-related search terms across the board and has the second-lowest number of searches for ‘vacation packages’ in the country, with a total score of 416.
The study found that California is the third least travel-obsessed state in the country. The Golden State has the fourth-lowest search levels for both the search terms ‘beach vacation’ and ‘travel agent’, giving a California total travel score of 418 out of a possible 800.
The study placed New Mexico next in the ranking, placing fourth overall with a total travel score of 418, followed by Oregon, which ranked fifth with a score of 423.
The top 10 least travel-obsessed states are rounded out by Michigan ranking in sixth place, Minnesota in seventh, followed by Wisconsin, Illinois, and Massachusetts in eighth, ninth and tenth, respectively.
And the most travel-obsessed state according to the study? South Carolina.
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