NEW YORK CITY (WKZO-AM) — Battle Creek-based Kellogg says it’s opening a sit-down restaurant in New York City.
Kellogg’s NYC, which has been in development for over a year, will open in Times Square on Friday. It will offer spruced-up $6 to $8 bowls of the company’s most-famous cereals.
Restaurant operators are expecting millennials, who are increasingly eating cereal outside of breakfast hours, to drive sales.
