COMSTOCK, MI (WKZO AM/FM) – Monday, Bell’s Brewery announced that its Raise a Wing event is back for 2021.
This year, the brewery will team up with the nonprofit Meals on Wheels America. The purpose of the partnership is to give back and raise awareness for the nation’s seniors and to fight food insecurity, according to officials.
Coinciding with National Chicken Wing Day on Thursday, July 29, bars and restaurants across the country will serve up their wings and Bell’s beer to help drive awareness and donations for the nonprofit.
“We brought people together virtually to celebrate two of our favorite things last summer in the midst of the pandemic,” President and Founder of Bell’s Brewery Larry Bell said in a statement. “This year, we’re raising the bar by encouraging everyone to help support this incredible organization.”
Bell’s Brewery is teaming up with Meals on Wheels America for National Chicken Wing Day 2021. (Photo courtesy Bell’s).
According to Bell’s, America’s senior population exceeds 77 million people, and nearly 10 million are threatened by hunger.
Community-based senior nutrition programs deliver more than 223 million nutritious meals annually, and companionship and safety checks are other examples of services offered by Meals on Wheels programs nationwide.
“Support from Bell’s and its accounts comes at a critical time,” Chief Development Officer at Meals on Wheels America Kristine Templin said in a statement. “During the pandemic Meals on Wheels programs have become a lifeline for many more vulnerable seniors, and we’re counting on caring partners and individuals to help us ensure our network continues to meet the increased demand for nutrition, socialization, and safety services.”
In addition to a donation to be made by Bell’s directly to Meals on Wheels America, the Michigan craft brewery is working with its accounts and partners to help promote additional support for the nonprofit.
Promotional materials including informative placemats, frisbee plates, social media calls to action and table tents with a QR code allowing easy and direct online donations are all part of this effort.
There are currently 150 locations committed to taking part in this initiative, including three national chain accounts representing 64 restaurants.
View the most up-to-date Bell’s Event Calendar here.
In 2020, there were more than 200 total events across Bell’s distribution area.
Readers can learn more about donating by clicking here.
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