KALAMAZOO, MI (WKZO AM/FM) – Monday, Bell’s Brewery announced a “Mini Kegs for Causes” fundraiser, which is meant to raise awareness and donate money to four organizations in Michigan.
In a statement, Bell’s President and founder Larry Bell said that each of the organizations and their causes are important to him.
Bell’s Brewery logo. (Image courtesy of Bell’s Brewery).
“These organizations or what they represent, helped me get through the Pandemic and some tough times. Some were also hit hard and could use some help,” Bell said. “Bell’s will donate to each and so will I. We hope that these mini kegs will inspire everyone to get out and enjoy some of the treasures nearby and hopefully, help some great organizations if they can.”
Oberon mini kegs have been released annually for the past 21 years. Officials say this year’s design celebrates the North Country Trail, the longest national scenic trail in the United States.
Joining Bell’s American Wheat Ale mini keg on store shelves will be mini kegs of Lager of the Lakes, Third Coast Beer, and Tessie’s Golden Ale, a beer inspired by Larry’s Labrador Retriever, Tessie.
Tessie’s was previously released exclusively in bottles at the brewery’s General Store in downtown Kalamazoo. That mini keg will help raise awareness for the Midwest Labrador Retriever Rescue Association.
“A lot of folks adopted pets over the past year, so if our choice doesn’t work for you there are many fine organizations all over the country,” Bell said. “The idea is to inspire people to give back to a good cause that is close to them.”
The Lager of the Lakes mini keg will benefit from a partnership with the Alliance for the Great Lakes, a non-partisan organization that advocates for the Great Lakes and clean water.
Third Coast Beer, which has not been released for a few years, returns to celebrate the Seul Choix Pointe Lighthouse in Michigan’s Upper Peninsula. Readers can learn more about the lighthouse on Facebook.
All four mini kegs have begun shipping and will arrive on store shelves soon, but officials say some may have already landed at some locations. They are all available at Bell’s General Store while supplies last.
Bell’s online store will also be running promotional deals on exclusive merchandise until May 26th.
- Oberon: 15% off Oberon hammock, adventures sheet & Oberon Kong coolers using the code OBMINI15 at checkout.
- Tessie’s: 15% off all dog products using the code TESSMINI15 at checkout.
- Third Coast Beer: 15% off Short Sleeve Kalamazoo Brewing Co. Tee and all water bottles using the code TCBMINI15 at checkout.
- Lager of the Lakes: 15% off Men & Women’s Lager Tees, crewneck sweatshirt, button-up, globe & sticker using the code LAGERMINI15 at checkout.
Oberon mini kegs will be available across Bell’s distribution footprint, while the others will only be available in some states. Availability for all mini kegs will be limited, according to officials.
For specific availability information and more, readers can visit bellsbeer.com/minikeg.
Comments