BATTLE CREEK, MI (WKZO AM/FM) – Two cereal giants are teaming up again to offer discounted boxes of their product to benefit the local United Way.
The Battle Creek Cereal Sale, co-sponsored by Post Consumer Brands and WK Kellogg Co, will offer 10,000 boxes of cereal for sale to raise money to benefit the Battle Creek community Friday, March 7.
The two companies are donating popular cereal brands, from Kellogg’s Rice Krispies® to Post’s Honey Bunches of Oats® and more, to the effort. Those products will be offered for public sale at $2 per box on National Cereal Day. All proceeds will go to United Way of South Central Michigan.
UWSCMI works with 23 local partners and 11 regional partners on programs addressing basic needs, financial hardship and key social issues in the Battle Creek community.
(courtesy United Way of South Central Michigan)
Chris Sargent, UWSCMI President and Executive Officer, said the unique collaboration between WK Kellogg and Post — normally business competitors — shows the power of partnership in supporting the community. The two companies also worked together on last year’s Cereal Sale, which raised $10,212 for local United Way programs.
Employee volunteers from both WK Kellogg Co and Post Consumer Brands will join United Way staff members in running the event.
The Cereal Sale takes place Friday, March 7, at Full Blast, 35 Hamblin Ave. West in Battle Creek from 4:00-6:00 p.m. Consumers can purchase as many individual boxes as they wish while supplies last, and are encouraged to bring their own bags.
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