EAST LANSING, MI — United Wholesale Mortgage says it will expand its name, image and likeness deal at Michigan State University with student-athletes to include the women’s basketball and volleyball teams, the company announced in a press release last week.
The company is offering sponsorships to that can provide up to $700 per month for the full year as long as student-athletes fulfill social media and promotional assignments as directed by UWM. The company is owned by former MSU walk-on basketball player Mat Ishbia,
It also will continue its NIL deal with members of the men’s basketball and football teams for the upcoming season.
“The NIL deals we made last year with MSU’s men’s basketball and football players was one of the first and largest deals at the time. We wanted to get our feet wet and test it out, and we’re happy we did as the success has been more than expected,” Ishbia, the president and CEO of UWM, said in the statement.
Ishbia was a reserve player on MSU’s national championship team in 2000.
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