TOKYO (Reuters) – Japan Tobacco Inc said on Tuesday it plans to launch a new heated tobacco device in the second half of 2021, as it tries to compete with Philip Morris’ IQOS cigarettes.
Japan is the world’s biggest market for “heat not burn” products, which emit less smoke than conventional cigarettes, as regular e-cigarettes with liquid nicotine are banned.
(Reporting by Tokyo Newsroom; Editing by Jacqueline Wong)
