COMSTOCK, MI (WKZO AM/FM) — Bell’s Brewery has announced a partnership with the Kalamazoo Wings in creating an auction for a series of special Two Hearted Ale hockey jerseys.
Thirty-four jerseys will be available to bid on beginning July 13 and ending the week of Aug. 10, coinciding with Bell’s national celebration of Two Hearted Day. Two Hearted Day celebrates the debut of Two Hearted which was on August 15, 1997.
The opening bid for each jersey will start at $250. Proceeds raised from this auction will benefit Kalamazoo Friends of Recreation and the Comstock Community Center.
Winners will also be able to choose their own name and number on the jersey.
“Unfortunately, the event we were supposed to have back in March was canceled for safety reasons due to COVID-19,” President and Founder of Bell’s Brewery Larry Bell said. “Thankfully, by working together, we are still able to support two fantastic organizations with these unique, one-of-a-kind Two Hearted jerseys.”
The Bell’s Scrambled golf outing, another annual Bell’s event, was also canceled due to COVID-19. As such, proceeds from this auction will also go to supporting that organization.
“The K-Wings are very excited to be able to auction these unique Bell’s jerseys to the masses,” K-Wings Governor and Director of Business Operations Toni Lentini-Daniels said. “Due to the nature of not being able to gather, we are utilizing our collective social networks to raise money for two great local community non-profits.”
All online jersey auctions will be held through DASH Auction. Seven jerseys will be auctioned off every week leaving six jerseys the final week. Each auction will begin on Monday and end at 11:59 p.m. the following Sunday.
Bell’s Two Hearted Night with the Kalamazoo Wings was originally scheduled for March 21.
More information can be found at the Kalamazoo Wings website.
