LANSING, MI (WKZO AM/FM) — Pure Michigan and Short’s Brewing company have teamed up to create a special beer commemorating the Fall season.
Said to be the first of its kind, Pure Michigan Autumn IPA is made with all-locally sourced suppliers of yeast, hops, and malt.
“Fall is a special time in Michigan, as the fall colors provide a great setting for scenic drives, hikes and tasting tours whether that be donuts and apples or wine and brews,” vice president of Travel Michigan Dave Lorenz said. “With their taproom in Bellaire, Michigan, and passion for local flavors, Short’s has been a pioneer in Michigan’s evolution as a craft beer destination, making them the ideal partner for a Pure Michigan-themed beer to toast the fall season.”
An official press release describes the flavor as an IPA with pine, citrus and honey-like malt sweetness.
“This beer was designed to celebrate the craft beer industry and suppliers in Michigan,” founder of Short’s Brewing Joe Short said. “We are lucky to have several great hop farmers, maltsters, and yeast suppliers close to home. Pure Michigan Autumn IPA pays homage to them and their products, and our brewery staff, and what great flavors can come when we work together. We hope this beer captures what fall feels like in Michigan.”
Pure Michigan Autumn IPA will see a limited release over the next few weeks before becoming available on October 6th for a limited time at locations such as Meijer and D&W Fresh Market.
A map of where to try the beer will become available on October 4th at shortsbrewing.com and michigan.org.





