KALAMAZOO (WKZO AM/FM) — Without much fanfare the new AMC Kalamazoo Ten opened last night in downtown Kalamazoo with just six auditoriums in use.
They may open 8 this weekend. “Ragnarock” the new Thor picture from Marvel is on the main screens.
The crowds were small, because one employee we talked to said they relied on a word of mouth campaign for the opening.
The décor is much brighter and the place appears to be a lot warmer than under the previous management.
Each auditorium is packed with the AMC reclining chairs as theatres that now have to compete with big screens at home, hope to provide the comforts of home as well.
They are the third theatre chain to operate the complex in the last decade.
