BATTLE CREEK (WKZO-AM) — Kellogg reported higher profits in the second quarter, but only because of cost-cutting.
Sales were actually down during the last three months.
In fact, sales fell in both the cereal and snack divisions. They blame changing attitudes toward dieting for the drop in the sales of some of its healthier brands.
The company is in its third year of Project K, a four-year effort to reduce costs, close plants and reduce manpower.
They announced this week plans to close a snack plant in Seelyville, Ind., by the end of next year.
