KALAMAZOO (WKZO AM/FM) — The Pure Michigan campaign is hitting close to home with their new Urban DNA video series with one featuring Kalamazoo.
Vice President of Travel Michigan Dave Lorenz says this campaign featuring Jason Hall is different from the usual Pure Michigan ads and focuses on the state’s cities and towns instead of the shorelines and nature experiences.
He says they hope the campaign will target the millennials in Michigan and bring them to new places to eat, drink, and explore.
The videos can be found at michigan.org.
