On Air Now

Current Show

Coast to Coast AM   12:00 AM - 6:00 AM

Call Coast to Coast now at 1-800-825-5033

Show Info »

Upcoming Shows

Program Schedule »


Listen Live Now » 590 AM Kalamazoo, MI


Current Conditions(Kalamazoo,MI 49001)

More Weather »
57° Feels Like: 57°
Wind: WSW 12 mph Past 24 hrs - Precip: 0”
Current Radar for Zip


PM Thunderstorms 79°


Scattered Thunderstorms 62°


Scattered Thunderstorms 62°


Business analyst predicts General Motors image won't be damaged long term by recall


WASHINGTON (WKZO) -- Some business analysts are predicting that the recent General Motors recalls won't affect the company's bottom line in the long run. CBS financial analyst Jill Schlesinger says that history would seem to indicate embarrassing recalls don't really change the public's perception of a brand for good. She points to the Toyota recall of a few years ago, noting it was even bigger than the current GM recall. Schlesinger says Toyota came out of that just fine.

"Toyota's done just fine in the aftermath," Schlesinger told WKZO. "I think it could be a hit for GM, certainly a PR hit, but from a business perspective...chances are, a little time passes, and most conumsers will go back and say, 'Well, let me just go shop and shop as I was shopping.'"

General Motors CEO Mary Barra was grilled by Congress again on Wednesday about why the company didn't order a recall sooner on the more than one point six million vehicles with faulty ignition switches. The problem has caused an estimated 13 deaths.