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Return of Jeep Cherokee with national launch

Pro Chrysler Jeep staff members are reflected in a sign at the Chrysler dealership during a meeting in Thornton, Colorado December 22, 2008.
Pro Chrysler Jeep staff members are reflected in a sign at the Chrysler dealership during a meeting in Thornton, Colorado December 22, 2008.

AUBURN HILLS (WKZO) -- Jeep wants to make a splash with the return of its Cherokee Brand nameplate.

The automaker is revealing a 60-second commercial that will air nationally.  The low-key and visually diverse spot is set to a recording by Bob Dylan.

Mike Manley, president and CEO of the Jeep Brand says, he's sure that the return of the Cherokee nameplate to the Jeep brand will help to move the midsize SUV segment forward.

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