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Detroit Lions join cancer fight

DETROIT (WKZO) -- The Lions and the Josephine Ford Cancer Institute are teaming up to raise 15-million dollars.  As part of the "Game on Cancer" initiative, the Lions are selling virtual pieces of Ford Field for twelve-dollars an inch and the team will also sell 50/50 tickets during all home games.

Detroit Lions team president Tom Lewand says the joint effort to support the fight against cancer is unprecedented and continues what the NFL has been doing to raise awareness for breast cancer.  "Game on Cancer" officially begins Sunday when Detroit hosts the Cincinnati Bengals.