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This is AMBER Alert Awareness Week


LANSING (WKZO) -- This is Michigan AMBER Alert Awareness Week, as the public's reminded of the effectiveness and importance of paying attention to AMBER Alerts. An AMBER Alert is a series of TV and radio messages that go out quickly when police determine that a child has been kidnapped.

The system's been in Michigan since 2001, and AMBER Alert Foundation President Ellyn Davidson says it's worked. She tells us that the majority of missing children featured in AMBER Alerts are returned home safely.

Davidson says the key is to act quickly and be vigilant when you hear an AMBER Alert. It's those calls from members of the public who think they saw something suspicious that gets missing children returned home. To find out more, or to see a list of current AMBER Alerts, go to www.amberalertmichigan.org/ .