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Ford focuses on safe teen driving


DETROIT (WKZO) -- Ford Motor Company is making safe teen driving a priority with a new campaign called "Driving Skills for Life." It aims to teach teenagers and parents about things they can do to be safer on the road.

Spokesperson Jim Graham says that, first of all, the campaign is tackling distracted driving, reminding teens and parents of how dangerous it can be to do things like text while behind the wheel. It's also reminding teens to buckle their safety belts.

Graham says that Ford's implemented a free technology in its vehicles called the My Key program, which gives purchasers car keys that can be programmed to not allow the driver to go too fast, have the radio too loud, or not buckle up, for example. He says a good place to go for sound teen driver safety information is www.DrivingSkillsforLife.com . Look for the Academy section.