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VIDEO: Parade marks start of Cereal Fest 2013

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BATTLE CREEK (WNWN) -- Bright and early Saturday morning the World's Longest Breakfast Table returned to downtown Battle Creek, but first the Cereal Festival kicked off with its sweet and colorful parade on Friday evening.

Mascots from Kellogg's, Post Division, and Kraft Foods were all present as they rolled down McCamly Street handing out tasty treats along the way. 

See above footage from Friday's parade. 

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