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Kalamazoo running its own Pure Michigan campaign


KALAMAZOO (WKZO) -- Grand Rapids is spending about half a million dollars running a Pure Michigan TV ad nationwide promoting tourism, but Kalamazoo is also out there advertising too.

Both Communities hope the extra exposure will bring in more tourists.

Kalamazoo is running its targeted radio ad in the Fort Wayne-South Bend area again this year and they have bought billboards in Northern Indiana.

Greg Ayers with Discover Kalamazoo says this year the spot is also running in Chicago for the first time. And its costing them considerably less than half a million dollars to do it.

He says the campaign has been effective for them in the past and they hope expanding it to Chicago will help even more.