KALAMAZOO (WKZO) The 3rd annual Catalyst University is being put on by Southwest Michigan First this morning. The event which is sold out attracts business and community leaders throughout Southwest Michigan and icludes Newark, New Jersey Mayor Cory Booker, Sandy Baruah the President and CEO of the Detroit Regional Chamber of Commerce and many other world renowned speakers focusing on moving your career and life forward. The even concludes this evening at 5pm at the Radisson Plaza Hotel.