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Ford unveils Atlas concept in Detroit

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The Ford Motor Company's emblem is pictured at the company's factory in Almussafes near Valencia September 5, 2012. REUTERS/Heino Kalis
The Ford Motor Company's emblem is pictured at the company's factory in Almussafes near Valencia September 5, 2012. REUTERS/Heino Kalis

DETROIT (WKZO) -- Automakers are introducing more new concepts and production vehicles today at the North American International Auto Show in Detroit.

Ford Motor Company is giving everyone a glimpse of what the next generation F-150 pickup truck will look like.  The "Atlas" concept is powered by the next generation of EcoBoost engines and is designed to improve airflow under the vehicle.

Ford has long dominated the full-size pickup market and the next Ford F-150 is expected to be released in the fall of 2014 as a 2015 model.

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