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It appears that Portage parents may win struggle over electronic billboards, with M-DOT's help.

Location of proposed billboards represented by red squares
Location of proposed billboards represented by red squares

PORTAGE  (WKZO) -- It looks like a plan by Portage Public Schools to rent out space for digital billboards on some of their school properties is going to be shot down by the Michigan Department of Transportation.

Last week Adams Advertising and the schools agreed to drop one planned for Angling Elementary, which had generated the most citizen opposition, leaving three others.

Last Night Senator Tonya Schuitmaker read a letter from M-DOT at the City Council meeting suggesting they won’t approve a billboard on residentially zoned land, and all of the city’s school properties are zoned residential.

City Manager Maurice Evans indicated they also violated city ordinances in a number of ways, but they will leave it to MDOT to say no.

The Portage School District hoped to earn $2.5 million over the extended life of the contract, but that seems like it isn’t going to happen now.