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Campaign urges Michigan college grads to come back home

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One of the photos used in the ad campaign to catch the eye of former Michiganders trying to start their lives on the south end of Lake Michigan.
One of the photos used in the ad campaign to catch the eye of former Michiganders trying to start their lives on the south end of Lake Michigan.

WEST MICHIGAN (WKZO) -- A group called Hello West Michigan is running an ad campaign in Northern Indiana and Chicago encouraging former Michigan college grads working in healthcare and engineering to come back home to make a career and a life.

Executive Director Cindy Brown tells TV-13 that the campaign is aimed at millennials who haven’t sunk roots yet, and may be looking for something better.

The ads say the beaches are cleaner, the commutes are shorter, the cost of living is lower and the beer is better.

They are using billboards, on-line ads and subway signs to get out the message, steering folks to their website at mireason.com.

 

 

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