KALAMAZOO (WKZO) -- Borgess Hospital is encouraging its Gorgeous Borgess Babies, all 150-thousand of the people born at the hospital to put their baby pictures up on their facebook page, or twitter or instagram them with a tag so that everyone can get a smile.
Mayor Bobby Hopewell, tight end Greg Jennings and State Rep. Margaret O’Brien are all Gorgeous Borgess Babies.
It was a promotion that appeared on Bumper stickers in the 80’s and 90’s. Borgess will be launching a new website at baby.borgess.com, where proud parents can share pictures of their new Gorgeous Borgess Baby.
Additionally, new parents will be given a branded car cling to let thecommunity know they have one, and the Borgess Gift Shop will stock all sorts of Gorgeous Borgess Baby items for sale.
You can see Mayor Hopewell hasn’t changed all that much.