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Long: Retailers count on Black Friday

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KALAMAZOO (WKZO) -- While Black Friday deals "creeped" into Thanksgiving Day, retailers were hopeful as the holiday shopping season got underway.

"Merchants are expecting more traffic than usual," according to Dr. Brian Long, director of supply management research at Grand Valley State University. "I think their bottom line at the end of this Friday will look just a little bit better than, say, a year ago."

Long calls the movement to slide Black Friday back a few hours into Thanksgiving Day "Black Friday Creep." Walmart opened at 8pm Thursday, and other retailers like Target and Toys R Us were open before many had their first platefuls of Thanksgiving leftovers.

Long tells WKZO there is good reason, though, why retailers are so enamored with Black Friday.

"For many merchants, if they spread their overhead over the entire year, it takes them until the end of the year...before their finally making money for the entire year," he said.

Long also said Black Friday is a strictly American tradition. Hear more about that by listening to the entire Long interview from the Lori Moore Show by clicking here.

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