KALAMAZOO (WKZO)  -- Once again this summer, Kalamazoo’s Convention and Visitor’s Bureau will be collaborating with the Pure Michigan Campaign and Travel Michigan to run ads promoting Kalamazoo in northern Indiana and eastern Michigan. 

The custom Kalamazoo “Pure Michigan” spot voiced by WMU alum Tim Allen will be running again. 

Renee Newman with the C.V.B. says they will be running the ads in key markets: Toledo, Detroit, Ft. Wayne and South Bend this summer and fall.  They significantly increased their website traffic last year and they beleive it was because of the radio ad.

The Pure Michigan campaign has consistently won awards and helped make the Pure Michigan Website the most often visited tourism website in the nation for several years running.