KALAMAZOO (WKZO) -- They say it pays to advertise but this balloon borne promotion flew well beyond Borgess Hospital’s service area.

A few of those tougher metalized nylon balloons escaped from a Borgess event on April 28th. Three weeks later, a Lansing, Ohio resident posted a message on the Borgess Medical Center Facebook Wall that she saw balloons in the sky and drove to where they landed. The balloons had travelled 380 miles as the wind blows and the crow flies to the Ohio town near the border with West Virginia.