KALAMAZOO (WKZO) -- Officials at Kalamazoo College have undertaken perhaps the biggest public relations push in some time, complete with custom T-shirts and a teaser video.

The t-shirts say that the big thing is coming - and does it in several languages, suggesting it might be something with an international flavor.  

President Eileen Wilson Oyelaran will only say it's something that will benefit the entire Kalamazoo community, fit the college's mission to a “t” and add a new level of visibility to what they do.   

The big announcement comes next Tuesday afternoon.