On Air Now

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 590 AM Kalamazoo, MI

Weather

Current Conditions(Kalamazoo,MI 49001)

More Weather »
47° Feels Like: 47°
Wind: N 3 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Mostly Sunny 67°

Tonight

Clear 47°

Tomorrow

Mostly Sunny 66°

Alerts

New launch planned for Lincoln Motor Company

by

DEARBORN (WKZO) -- The Lincoln brand at Ford Motor Company is getting a new look.

The division will be known as the Lincoln Motor Company with a launch that features advertising in print, broadcast and digital media.  The move marks a return to the original name of the company back in 1922 and Ford believes it will appeal to a new generation.

Lincoln's rebranding had been rumored for several months but Ford would not disclose any details.  The automaker plans to introduce four all-new models over the next several months including the new MKZ and the MKZ hybrid.

Comments