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Facebook voting begins on Instagram data-sharing, email privacy

The sun sets on the entrance sign at Facebook's headquarters in Menlo Park, California, the night before the company's IPO launch, May 17, 2
The sun sets on the entrance sign at Facebook's headquarters in Menlo Park, California, the night before the company's IPO launch, May 17, 2

By Alexei Oreskovic

SAN FRANCISCO (Reuters) - Facebook Inc opened the polls on Monday for its roughly 1 billion users to vote on a variety of changes to the social network's policies, including a proposal to scrap the user voting system that Facebook introduced in 2009.

Facebook also said it had "clarified" some of the proposed changes, specifying that a new policy allowing it to share user data with recently acquired photo-application Instagram will be carried out in compliance with applicable laws and that Facebook will seek user consent when necessary.

The proposed changes, which Facebook announced on November 21, generated roughly 89,000 user comments as well as concerns from some privacy-advocacy groups and a request for more information from the Data Protection Commission in Ireland, where Facebook's European business has its headquarters.

"Based on your feedback and after consultation with our regulators, including the Irish Data Protection Commissioner's Office, we've further clarified some of our proposals," said Elliot Schrage, Facebook Vice President of Communications, Public Policy and Marketing in a post on Facebook's company blog on Monday.

Facebook is proposing to eliminate the 4-year-old system that allows users to vote on changes to its governance policies. The company says the voting system hasn't functioned as intended and is no longer suited to its current situation as a large publicly traded company subject to oversight by various regulatory agencies.

Facebook said on Monday that it would incorporate user suggestions for creating new tools to "enhance communication" on privacy and governance matters.

Another proposal would loosen the restrictions on how members of the social network can contact other members using the Facebook email system. The company said it planned to replace the "Who can send you Facebook messages" setting with new filters for managing incoming messages.

Facebook's potential information sharing with Instagram, a photo-sharing service for smartphone users that it bought in October, flows from proposed changes that would allow the company to share information between its own service and other businesses or affiliates it owns.

The change could open the door for Facebook to build unified profiles of its users that include people's personal data from its social network and from Instagram, similar to recent moves by Google Inc.

Facebook said on Monday that the proposed change was "standard in the industry" and "promotes the efficient and effective use of the services Facebook and its affiliates," such as allowing users in the U.S. to interact with users in Europe.

"This provision covers Instagram and allows us to store Instagram's server logs and administrative records in a way that is more efficient than maintaining totally separate storage systems," the company wrote in a separate post on its website Monday titled "explanation of changes".

"Where additional consent of our users is required, we will obtain it," Facebook said.

Facebook users have until December 10 to vote on the policies using a special third-party application provided by Facebook and Facebook said the results will be certified by an independent auditor.

The vote is only binding if at least 30 percent of users take part, and two prior votes never reached that threshold.

(Reporting By Alexei Oreskovic; editing by Andrew Hay)

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