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VIDEO: Watch LIVE this morning as the Kalamazoo Holiday Parade Steps off Downtown

Kids hands out books at the 2010 Kalamazoo Holiday Parade.
Kids hands out books at the 2010 Kalamazoo Holiday Parade.

KALAMAZOO (WKZO) -- The 50th Kalamazoo Holiday Parade kicks of this morning at 11am on 96.5 WKZO-FM and is being streamed live right here on wkzo.com.  The parade in conjunction with the launch of the Consumers Energy Merry Michigan section on wkzo.com will be featured throughout the months of November and December online.  

To watch the live stream of the parade click here: 50th anniversary of the Kalamazoo Holiday Parade.

Throughout the parade you will be able to text the following keywords to the phone number 80373 to vote for your favorite holiday float.  The winner for best float receives $150 while the runner-up will receive $50.  You can also vote online throughout next week by going to wkzo.com and voting.