It's hard being a parent and trying to set limits on acceptable language when it's a free-for-all out there. First we run a "Stop Smoking" commercial which uses the lovely term "SUCKS" in it. And now, Huggies is running a t.v. commercial for their Little Movers with the tagline: "The coolest you'll look while pooping your pants."
I almost pooped mine when I saw it.
Good luck, parents! My kid is 18. By the time the ones wearing Huggies are 18, people will be dropping the "F BOMB" in front of their Grandmas.