You are more likely to watch an Olympic event if you KNOW who wins, According to Yahoo news.  

According to the article, two-thirds of people questioned in a survey Sunday said they watch the prime-time Olympics telecast even if they know the results ahead of time.

People who watched the events live earlier in the day via computer screen watched the tape-delayed broadcast 50 percent longer than those who hadn't, said Alan Wurtzel, NBC's chief researcher.

So Does the fact that NBC did the research taint this study? I say YES! Especially after all of the crap NBC has taken from social networks, this makes a great "cover" story.