Don't have a business card? I'll just e-mail you. Don't have e-mail? No worries text DAN to 80373 for my business card. These are the things that I bring into my everyday life in the "Digital Dan" world. That explains alot about the infographic put together by Column Give & promoted by Mashable to highlight some of the findings from cio.com, cnn.com, time.com, idc.com & fcc.gov about the growing influence of smartphones on our everyday life.
2 years ago it was something to overcome in conversations about digital media advertising. "Well yes it sounds great but how many people really have smartphones?" 72% of the United States population by 2017 according to this graphic.
The most poignant part of the graphic? 4 out of 5 Americans reach for their cell phone before doing a single thing every morning. That is the POWER of mobile advertising. Reach them before they even have a chance to turn on the coffee pot. There simply isn't a replacement for that type of engagement with a potential customer.